Facebook keeps adding new user friendly features for Facebook Groups. These features focus on helping admins better manage and grow their online communities, and help members better connect with one another. These include support for welcome posts, badges, member profiles and other admin-level controls.
The company met last June with hundreds of Facebook Groups admins at its first-ever Facebook Communities Summit in Chicago. This allowed Facebook staff to hear directly from those who run online groups what sort of tools they need.
Welcome New Members to Your Facebook Groups
One common activity that admins do is welcome new members to their Facebook groups. But until recently, we had to do it manually by writing a post. Then we located each new member and tagged them one-by-one in that post. A new “welcome posts” feature, however, lets admins write a welcome post that automatically tags new members, speeding up the process.
The video below shows how easy it is to add new members and tag them at the same time. When I write my welcome, I also write a welcome note with a free giveaway. I get about 30% optins to my list via this easy feature. This is my current welcome: “Hi and Welcome to my FB Group. As thanks, please accept my FREE pdf ” The 10 Questions You Absolutely Must Ask Before Choosing a Home-Based Business”. http://suetamani.com/10-questions-optin” I also add a picture to this welcome to make it stand out. Checkout the picture below the video to see one.
Here is one of the images I add to my welcome to new members. It helps explain the free pdf giveaway.
Making it Easy to Get to Know New Members
Two other new features are focused on helping members better get to know one another, as well as their admin team and other group leaders. If badges are used, members will now be able to easily spot group admins, moderators and members who only recently joined the group.
Meanwhile, members can also now view group-specific profiles about others when they click on their name. This gives you a brief intro to the person using publicly available information. Info like how long they’ve been a member of the group, whether you have mutual friends or if they’re attending any of the same events as you.
The idea, Facebook explains, is to help people discover if they have anything in common with the other group member. These mini-profiles also have buttons that let you view the person’s full Facebook profile, message them directly or add them as a friend.
Group Insights for Facebook Groups
Facebook is also introducing new tools and controls for Facebook groups. One of the best is a Group Insights tool that offers tips like when to schedule posts based on historical member engagement data.
Admins can now turn off commenting on a per-member basis instead of locking down an entire post’s comments. This helps keep conversations flowing without the bad elements. They can additionally choose to boot members from multiple groups they manage with a single click, if those members can’t abide by the group rules.
Linking FB Groups to FB Pages
Admin can now link groups to one or more Pages, owned by admin. This enables cross posting plus sharing of data and insights. These are the first of many changes to come to Facebook Groups, Facebook notes, as it learned a lot from its interactions with community admins.
If you haven’t been inside the new Facebook Groups recently, checkout one of mine. It has a long listing of many other groups you can join under the Description on the right hand side.
Many thanks to Techcrunch for much of this article.